Challenges:
The main challenge was The Dynamic Co’s (TDC) limited branding assets, as they only had a name and logo. This required additional efforts to create a cohesive visual identity for the website and other digital branding materials, such as product images, to showcase the infra-red spray booth installation services effectively. 

Another challenge involved accurately capturing the specialised nature of the infra-red spray booth installation services. This required careful planning and execution to showcase the unique features and benefits of the services in a visually appealing and informative way.

Recommendations:
We recommended developing a comprehensive visual identity for the website and digital branding materials. This included creating a cohesive brand colour palette, typography guidelines, and additional visual assets aligned with TDC’s industry and brand image. A visually appealing and consistent visual identity would enhance the overall user experience and brand recognition. 

We advised creating a user-friendly website that effectively showcased TDC’s infra-red spray booth installation services. This involved implementing intuitive navigation, clear and concise information about the services, visually engaging elements, and a responsive design that ensured a seamless experience across different devices. 

We recommended capturing high-quality videography to highlight the key features and benefits of the infra-red spray booth installation services. This would involve showcasing the process, equipment, and results in a visually appealing and informative manner to engage potential customers. 

We suggested creating a 3D Virtual Tour to provide potential customers with a realistic and immersive experience. This would allow them to explore and understand the installation process, the layout of the booths, and the benefits in a visually interactive way, thereby enhancing their understanding and confidence in TDC’s services.

Impact:
The comprehensive visual identity, user-friendly website, and engaging digital branding materials contributed to increased brand recognition. The visually appealing website and cohesive brand identity helped differentiate TDC in the market, making them more memorable to potential customers. 

The inclusion of high-quality videography and a 3D Virtual Tour enhanced customer engagement. These visual assets provided a deeper understanding of the infra-red spray booth installation services, allowing potential customers to visualise the process and benefits. This increased their interest and likelihood of engaging with TDC. 

The user-friendly website, informative content, and engaging visuals led to increased inquiries and conversions. Potential customers who visited the website were more likely to contact TDC or make a purchase, as they were provided with a clear understanding of the services and a positive user experience.