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Why Digital Marketing Is Highly Sought After By Property Agents Today

Author: Jessica Lim

6th November 2020

digital marketing course

With the rise of the digital age today, more than half of the world’s total population are on social media platforms such as Instagram, Facebook, Youtube, and more. Covid-19 has also played a significant role in shifting consumer behaviour towards consuming content and information online more than ever in history.

In Singapore alone, over 80% of the population is actively using social media with at least 3 hours of watch time on average. Businesses, including brick-and-mortar models, recognise this golden opportunity to tap on to stay afloat and are transiting online to reach where their customers are.

The good news for real estate agents is that digital marketing campaigns can be executed on almost any budget and easily scaled as the business grows.

Benefits of digital marketing:

  1. Position yourself as a credible agent

Regardless of the industry, businesses with a website are deemed legitimate and established as trustworthy brands. Similarly, for property agents, having a personal branded website instead of listing your profiles on property portals portrays a statement of credibility, with over 90% of prospects acknowledging your achievements as valid and assured that you are a reliable agent to be engaged.

2. Allow potential clients to find you

Do you know that 93% of all online interactions start with a search on the search engine? When you make yourself accessible to qualified prospects on the internet, you open more doors for your business as your services will show up when they search for your offerings.

3. Obtain higher return on investment

Traditional marketing methods in the real estate industry, such as distributing flyers and brochures from door to door, are outdated in this digital age where information is consumed online. When you have a digital presence that allows you to effectively connect with the right people who already show interest in your listings, you undoubtedly yield higher and faster returns from the investment you put into digital marketing.

4. Equip yourself with the strategy to win quality prospects

Digital Marketing not only empowers you to gain a wider reach to interested buyers, but it allows you to identify key areas that contributed to the success of your campaigns, so you can keep track on the strategies that have been working to acquire your ideal clients and improve on your tactics with data.

There are various platforms and tools that real estate agents can leverage on to grow their business in today’s digital age. To find out more about how you can utilise the right strategies that align with your needs and objectives, contact us HERE.