Share on facebook
Share on twitter
Share on linkedin
Share on reddit

5 Tips To Becoming A Successful Real Estate Agent in 2021

Author: Jessica Lim

23rd January 2021

1898853 (1)-min

Did you know that just private home sales alone rose up to 15% in 2019 to over 10,000 units sold? This means that there are thousands upon thousands of real estate agents building connections, helping people find their dream homes, and earning commissions.

If you’re considering a leap into the bustling world of real estate, it’s important to know how you can groom yourself to become a successful real estate agent regardless of your past experiences. You’re bound to have lots of competition after all!

Keep reading for 5 tips to help advance your real estate career:

  1. Hone Your Communication Skills

    If you want to reach the top of your game with a career in real estate, excellent communication skills are a must. Both buying and selling of property are highly emotional experiences for your clients, so when they go through the process, they need to feel that they’re heard and that their needs are being met.

    Being able to communicate effectively not only with your prospects but your fellow agents allows you to build trust and connect with more people. With a wider network, you’ll find that you get a lot more business from new clients as well as referrals from other real estate agents.

  2. Build An Online Presence

    In today’s digital age, it’s more important than ever to build and maintain a personal brand online, especially for those in the sales field.

    You can start off by having a personal website to consolidate relevant information and present yourself, your business, and experiences to your prospective clients in a professional manner online.

    It is also worthy to note that it will be more valuable to have 1-2 social media accounts that are well managed with the right strategies instead of having multiple accounts that are being largely ignored.

    If you’re unsure about how and where to start building an online presence that aligns with your personal branding, don’t be afraid to reach out to a digital marketing agency for assistance.

  3. Maintain Relationships

    In the real estate business, it is vital to maintain as many relationships as you can to stay at the forefront of your prospects’ minds. When you’ve found a client their dream home or helped them sell a rental property they thought they’d never be rid of, don’t lose contact with them.

    This doesn’t mean reaching out to everyone on your contact list all the time. You can simply send them a card during the holidays or continue to share valuable information on your social media channels to keep in touch with them. By doing so, guess who they’re going to call the next time they need a real estate agent?

  4. Qualify Your Prospective Clients

    As a real estate agent, you’re going to be contacted by a lot of people who are “just looking”. While there is nothing wrong with enquiring, you wouldn’t want to allow this type of client to waste your precious time and energy.

You’re not going to get anywhere with a ‘window shopper’ who is not serious to engage in your services. Hence, it is advisable to have a sales system in place to weed out prospects who are not qualified.

  1. Utilise Your Social Media Channels

As the world shifts into a digital age, you will be doing a majority of your real estate marketing online. Take this opportunity to kill two birds with one stone by honing your sales skills while advertising your listings as you share about the highlights of the property. Not only do you better your craft, you also get to reach out to a wider audience online to capture more sales leads. If you want to be more strategic and maximise the content you put out, it helps to know what your prospective clients are looking out for when choosing a real estate agent to engage.

Start Your Next Chapter And Learn To Become a Successful Real Estate Agent

It’s never too late to pursue your dreams. So whether you’re just starting out your career, looking for a switch, or have the intention to start your own real estate agency, you can incorporate these tips to jump-start your next chapter and become a successful real estate agent.


Looking to work with a team to help you generate higher property sales? Contact us here.